BETTER MARKETING FOR BETTER BUSINESS

Sharing our thoughts on the world of today's media.

SEO

Organic Search Ranking and Credibility to the Consumer

What are your customers searching?

“Brunch restaurants nearby”

“Breakfast food near me”

“Where’s the best brunch in Portland?”

Nowadays, search engines seem to solve all life’s hardest questions. And, if your business has a website, you obviously want your website to land at the top of the first page when a potential customer searches for what you do. But oftentimes, business owners don’t fully understand search engine optimization or how to improve their rankings to give them the best chance to be on the first page.

Organic Search Ranking

Statistics show that internet users search more than 3.5 billion queries every day. For your website to be the top results, a combination of attributes need to be in your favor. Everything from page headings, loading speed, mobile optimization, html codes, and many other factors play a part in how soon a consumer will see your brand’s website in their search results. Because of this, it’s important to fully understand how best to create your website and enhance your content for optimal results, or have someone on your team who does.

Another way to improve your search ranking is to have customer reviews. A recent survey reported that 73% of consumers trust a local business more when they have positive reviews. Also, a consumer will read a minimum of 7 reviews before they trust a business. So, the more Yelp, Facebook, and Google reviews you have, the more relevant your business becomes to the specific search. You will increase your chances on being on the first page simply for having more reviews.

An example of the significance of reviews could be making a purchase on Amazon. The average consumer is more likely to buy a new bike from a business with 70 positive reviews than a business with 1 or 2 reviews total. Reviews provide credibility and depth to a business. Finding an effective way to promote your customers to leave good feedback on line is an important part of business today.

The next time you’re doing a Google search, notice what factors you consider when selecting a search result for a local business. Understanding how you (or others you know,) search and make “buying decisions” is important in understanding the importance of getting to the first page on the search engines.

Search Engine Optimiztion (SEO)

First and foremost websites today need to meet the needs of the end-user, your customers. If this can’t be done, nothing will help improve your website traffic. If end-users go to your site and are unhappy with the site experience they may look elsewhere to have their needs met.

A good website is important for the success of a business. It’s a great tool for a business to present information about itself to its consumers.

What is SEO?

No one can promise organic placement for a number of reasons. If anyone is promising you this run fast! First and foremost SEO is a combination of over 200 plus factors taken into consideration from Google (each search engine has its own criteria). Businesses are ranked for every search permeation based on the relative factors of other similar businesses or websites. And what impacts SEO is being updated regularly. Google specifically has made some 300 plus changes a year to their factors, with one to two major changes.

Relativity to your business competition typically drives the competition for SEO. If your business is in a highly competitive market, it could take time and additional marketing dollars to gain improved placement. In a less competitive market, it could be very easy to gain a better ranking and not cost much at all.

Balance

Your marketing dollars should be spent to grow your business. An SEO plan should be a part of your marketing plan (and budget) based on your goals. Any company trying to sell an SEO program, which hypes it up, is a clear sign of a company or sales person who just doesn’t get it. And what one company defines as SEO may be different than another company.