Social Networking

Are You Socially Acceptable?

Facebook, Instagram, LinkedIn, Snapchat, YouTube, etc. etc. etc. It seems as if every day there is a new social media platform taking the world by storm. As an advertiser, it can be intimidating to try and stay up to date with how to best reach your target audience on these social networks, since we understand the importance of having a digital presence. But each social network serves a different demographic – which networks are right for your line of business? Let’s compare and contrast a few.

2017-12 Social Networks
Facebook. With over 1 billion daily active users, it seems like a no-brainer you’d want your business to reach even a fraction of these users. However, it’s important to understand who uses Facebook. SproutSocial says 88% of people aged 18-29 are on the social network and they are on for an average of 35 minutes per day. But it’s actually those who are 29+ who provide the most engagement. Also, people are using Facebook more and more to seek food, travel, and entertainment recommendations.
So, which businesses do best on Facebook? Primarily B2C businesses. More specifically, retailers with specific products and sales which can produce measurable ROI. Businesses that are B2B or are service based, such as a plumber or insurance agency may not see the same results as a retail business. However, this is not to say other businesses should not be on Facebook. Having a page which is regularly updated with content builds credibility for your brand and helps stay engaged with the local community (for example, posting events happening around the area). Overall, Facebook’s capability to reach so many qualifies it as a resource worth looking into.

 

Instagram. Another huge social media network, with over 800 million monthly active users, that’s focused on photo and video. But is it worth the time, energy or money to have an account for your brand? It may be.
A staggering 59% of all Instagram users are under the age of 30. This means if your line of business is geared towards anyone over the age of 30, which includes a wide range of fields, Instagram may not be worth spending the time on at this day and age. However, if you are able to create a photo or video campaign that is engaging, Instagram may be a great decision for branding and directional marketing. Additionally, Instagram allows users to click and purchase items in the app, which is beneficial for retail companies who are selling items, rather than services. If you’re a B2C company, Instagram can help too. A design firm could use Instagram as their digital portfolio.

 

LinkedIn. Plain and simple, LinkedIn is for B2B marketers. Whether companies are posting updates about acquisitions, finances, or are hiring, users are active on LinkedIn to make moves professionally, and not to make consumerist decisions. LinkedIn is also used to stay connected to current and previous colleagues, industry resources, and business contacts. About 61% of LinkedIn users are between 30 and 64, and they are established in their careers, are married, homeowners, have college degrees, and have the most amount of buying power. Professional in nature, decision makers are seeking the next best thing – personally and professionally – and are the target demographic for your life insurance policies or litigation services.
Before you make any marketing decisions regarding social media, you want to identify your target market and advertising strategy and consider which social media network most closely aligns with that market. Social media is not the end-all-be-all, but if you don’t utilize it, what else are you doing to be seen by your target market?

The Value of the Customer Experience

How do you ensure your customers are having the most positive customer experience plausible?

Is it possible the value of your marketing and advertising results, or lack thereof, is in direct relationship with how your customers interact with your brand and how your customers are treated once they enter the door?

Imagine you have a great marketing strategy, and customers are coming into your storefront, but the sales numbers are still not hitting your desired mark. What would your next step be? Yes, we could throw some more money into marketing and advertising, and it may increase traffic for a short while. However, 9 times out of 10, when the sales aren’t converting, despite strong marketing efforts, it may be time to look internally at the quality of the customer experience.

Business Colleagues Together Teamwork Working Office

There are dozens of tools on the market nowadays to assess website analytics, listen to incoming calls, and to help identify where a breakdown may be happening. Do you know how your customer service representatives are answering the phone? Is your website getting traffic but you’re still not seeing any online transactions? Lastly, how are you responding to requests for refunds, returns, or exchanges? You may find it valuable to audit your incoming calls and do some coaching with your reps on how to better convert phone calls into sales. There’s also a chance customers don’t understand how to add items to their cart online or can’t find the product they are looking for on your website. Customers should be able to easily get in touch with your business for any issues related to their purchases, or they will be less likely to purchase from you again.

Some other things to consider: are your employees on the sales floor warmly greeting each person who walks in the door and answering their questions? Do you find value in ensuring the store is clean and tidy and easy to navigate? If you have social media, is your business responding to incoming comments, messages, and requests for information?

Additionally, do your customers feel valuable when they make a purchase? You may find value in customer appreciation efforts. A hand-written thank you note for buying a pair of glasses from your eye clinic, or a personal phone call for ordering a customized item online can let customers know their specific transaction was valuable. Even simpler, an automated ‘Thank You’ email after a purchase could do the trick, too.

Issues with revenue may sometimes be attributed to external factors or lack of attention to marketing. However, no amount of money invested in radio, print, and tv ads can convert a poor customer experience into sales for your business.

Authenticity 101

Authenticity.

In a culture curated by filters and seemingly flawless images, what does it mean to be authentic? Is it valuable to you for customers to see your brand as authentic? The way the consumer perceives your brand will ultimately determine whether they become your customer or not. Here are some things to consider when thinking about authenticity.

1. Can your customers see the vision behind your brand?
Your target audience may be broad, or it may be specific. Either way, this group of people has a set of values and standards and will make purchases from brands which align with those values. Do your promotional materials, website, social media and customer service convey those core values? It needs to be obvious you are a business who prides itself on its quality assurance and customer satisfaction, always.

2. Is your brand approachable?
As a kid, we would write letters to the President and our favorite celebrities in hopes to get a response and feel ‘seen’ by them. While you may not be the President, interacting with your customer base on social media is a great way to connect with the people who directly support you. Consider a personal response to a ‘fan’ (read: customer) to show there’s some humanity behind your brand name. It’s also great publicity and branding if your message or tweet back to a customer is shared!

2018-01 Authenticity 101

Can customers easily reach a representative on the phone or do they receive an automated machine? If customers feel a company is too big or too busy to care about them personally, they may also feel as if their purchases don’t matter either. Authenticity can be created by simply having a customer service representative available to personally answer phone calls.

3. Is your brand respected?
Are you seen in the community as a name people can stand behind? Is it possible there’s a charity, school, or organization within your community you could support? It’s worth considering community service projects to get you and your staff involved in giving back. This, of course, needs to be genuine, but the kindness will ultimately tie compassion and generosity to your brand.
Oftentimes we think we are completely authentic by owning up to faults or adding a ‘Meet the Team’ page to your website. While these are great strategies and are recommended, there’s added value in going the extra distance. Authenticity creates depth and personality to your brand, and results in higher customer retention rates, brand engagement, and at the end of the day increases your bottom line. What is your brand doing to become more authentic?

Why One Size Fits All Doesn’t Work

Our Team’s Perspective

Have you ever completed a puzzle? The feeling of snapping the last piece in place is a sigh of relief. But imagine getting down to the last couple pieces, and realizing they were lost along the way? That is exactly how it sounds to me when a business owner has an epiphany about the importance of active marketing. They either don’t have any marketing, or there is no way of measuring the effectiveness of their current marketing. That’s where Louvre Media fits into your custom business puzzle.

Man and woman hands trying to connect puzzle pieces

All puzzles are different in the same way no two businesses are the same. Marketing needs to be customized, defined, designed, delivered, and cultivated. For small and medium sized businesses, the one-size-fits all model doesn’t work, and automation becomes a hindrance rather than a perk.

Go sit down with any marketing agency about your small business’s marketing needs and they will say, “Okay, we have three packages – Package A has this, Package B has the same thing but it’s better, and Package C is our premium package which actually has what you need and is wildly overpriced for that reason.” They probably won’t say the last part there, but most likely it’s true. If they do have a package that works for your business, it probably includes tools that you won’t even use. At Louvre Media, we offer the whole package.

The whole package is designed for you, knowing that your business is unique and has different needs when compared with any other business. Even franchises are different from each other, believe it or not. My favorite part about meeting a new potential client is that I know, no matter what their needs are, I can come up with a solution and a plan that works with their goals in mind. Have a small budget? I can work with that. Don’t know what marketing is, but know you need it? Great! I can get the ball rolling to help your business compete with the big guys. I’ve bought billboards, magazine ads, newspaper flyers, and done countless newsletters, social posts, and so much more. We always say, “if we don’t do it already, we’ll learn how for our clients.”

I’ve been with Louvre Media for more than a year now and I can’t wait to keep learning! Work is a place I love to be now. Every day brings new challenges and fun ways for me help businesses grow and build a foundation. I can easily recommend Louvre Media’s marketing to any business owner because I know that it works and that I have a great team to back me up. We’re the whole package!

~ by Superstar Account Manager Adelaide

Social Media Is Your Business

Is Your Business “Socially” Acceptable?

Man working on notebook, with a fresh cup of coffee.

We hear much about Social Media these days, and for many business owners, social media means different things.  The term is used vaguely and can be used to described any website, or app (an application downloaded to a mobile device), where people can connect with other people, brands, or businesses.

If we break the term up, we would define “social” as an interaction between people, much like a conversation. “Media” would be defined as a source of communication, like TV, newspapers, or in today’s more thought of usage, the internet. Social Media is a way to have a conversation or an interaction with your business through the internet. Whether we personally like or dislike social media, how can your business benefit in using social media?

It is estimated the average person has five social media accounts and spends over an hour visiting these throughout the day – yes – every day. For teens, it is even higher! It has become a way to stay connected in real time with friends and family, as well as getting the daily news, including sports, weather, and general information – and connect with local businesses.

Can My Business Really Benefit From Social Media?

Business Team um Computer im BroEvery business type is different and whether your customers want to stay connected and hear more about your business probably depends on your business and what you have to say. Or are you wanting to stay better connected with your customers? As an example, Olive Garden has over six million fans and a post from this past week yielded over 12,000 likes and 784 shares (the average person on Facebook has 338 friends. With 784 shares, that may mean almost a quarter million people who may not be connected to (liked) the Olive Garden, such as this picture/post.

Developing a social media plan as a part of your marketing plan makes sense. These are already your customers, and they may want to hear from your business. Deciding which social media sites will work for your business may be the tricky part – as they all may not be right for your business. Social media takes time and the right strategy may pay off big time.

Today’s top social media sites include Facebook, Instagram, Pinterest, Twitter, LinkedIn, and Snapchat. As well as a couple others, which may not seem like social media websites, but they certainly can be, for example, YouTube and Reddit. Don’t worry if you haven’t heard of all of these, as history tells us these will change over time. You might remember Myspace, Friendster, or Classmates? They may be around still, but they are nothing like how they used to be. It was only eight years ago Facebook became the Internet’s largest social network (overtaking Myspace in January 2009).

What social media will look like in another eight years is unknown, but based on history, it isn’t going anywhere soon. Having a social media plan for your business may help your company stay connected to its customers for a long, long, time. Social media may be thought of as free media, but it does take time to do it, and a plan to do it well.