Loyalty Programs

Many businesses today offer some type of loyalty program to their current customers. This helps generate more repeat business, driving more visits and higher sales on a per-customer basis. There are many different loyalty programs out there today, most involve the use of some type of card that customers can sign-up for which rewards them based on what they spend or how often they make a purchase.

We work with our clients using traditional loyalty cards, as well as working with text applications, app integration, customized app development and e-mail marketing campaigns. There are many different options with different price points. We can discuss these options with you, as well as review some options you may already be looking for and/or help compare it with one you are currently using.

Each type of loyalty program will accomplish different goals, yet the consistent theme is to drive sales and profitability. The features that some loyalty programs come with today may help in driving sales and profitability through other avenues. Take for example a loyalty program that is electronic and collects data that can be used for other marketing objectives that previously may not have been collected. Having this information may make it easier to help define, establish, and implement other e-mail or text marketing opportunities to further help generate additional sales and profits.

Loyalty Programs blog