BETTER MARKETING FOR BETTER BUSINESS

Sharing our thoughts on the world of today's media.

E-Commerce

What Do You Know About Selling Your Products Online?

Wouldn’t it be great if there was another sales channel, which didn’t require much overhead? No physical space to rent, no utilities, somewhere you could add another “location” to your business to sell more of your products and increase your company’s sales. Well, you’re in luck! Online sales are always on the rise and might just be what your company needs. For some it may work, for others it may not. The real question is: Is an online shop right for you?

The positives of selling online are huge. A business can offer their products to a larger market than their local consumers, and the opportunities to make new customers can be endless. The lower overhead cost are clear, you can see the savings from the beginning. You won’t need to pay for additional showroom space (rent + utilities) and the labor cost are typically lower since you can handle more orders with less people.

On the not-so-positive side, there are a lot of different aspects to learn. It may take a lot of time or money to get started and keep it going. You must keep your inventory, including photos, descriptions, and pricing, consistently updated. You might also need to sync your online inventory with your brick and mortar inventory, if you have physical locations. When first starting out it may take more than one attempt to find the perfect channel for you and your shop to sell on. This learning curve will help teach you who your target consumer is, where they are shopping, and where you can sell your products .

In working with businesses who want to drive online sales we have seen many different products and services being offered. These are the questions we ask upfront to help ensure businesses understand what they are looking for:  

  • Who is the target customer? (Age, gender, income, etc.)
  • What is your needed ROI to be successful?
  • What market research has been done?
  • What is your timeline?
  • What are your business’s goals?

Over the years we have seen what can help make a business become successful online. Having a working knowledge of the numbers will certainly help. It is also valuable to determine your goals and timeline in the planning process. Online sales are very different than brick and mortar sales, with their own unique challenges, but the success can be very rewarding. If you aren’t sure if online retail is right for your business, we can share what we know and see how we can help you accomplish your goals.

Social Networking

Are You Socially Acceptable?

Facebook, Instagram, LinkedIn, Snapchat, YouTube, etc. etc. etc. It seems as if every day there is a new social media platform taking the world by storm. As an advertiser, it can be intimidating to try and stay up to date with how to best reach your target audience on these social networks, since we understand the importance of having a digital presence. But each social network serves a different demographic – which networks are right for your line of business? Let’s compare and contrast a few.

2017-12 Social Networks
Facebook. With over 1 billion daily active users, it seems like a no-brainer you’d want your business to reach even a fraction of these users. However, it’s important to understand who uses Facebook. SproutSocial says 88% of people aged 18-29 are on the social network and they are on for an average of 35 minutes per day. But it’s actually those who are 29+ who provide the most engagement. Also, people are using Facebook more and more to seek food, travel, and entertainment recommendations.
So, which businesses do best on Facebook? Primarily B2C businesses. More specifically, retailers with specific products and sales which can produce measurable ROI. Businesses that are B2B or are service based, such as a plumber or insurance agency may not see the same results as a retail business. However, this is not to say other businesses should not be on Facebook. Having a page which is regularly updated with content builds credibility for your brand and helps stay engaged with the local community (for example, posting events happening around the area). Overall, Facebook’s capability to reach so many qualifies it as a resource worth looking into.

 

Instagram. Another huge social media network, with over 800 million monthly active users, that’s focused on photo and video. But is it worth the time, energy or money to have an account for your brand? It may be.
A staggering 59% of all Instagram users are under the age of 30. This means if your line of business is geared towards anyone over the age of 30, which includes a wide range of fields, Instagram may not be worth spending the time on at this day and age. However, if you are able to create a photo or video campaign that is engaging, Instagram may be a great decision for branding and directional marketing. Additionally, Instagram allows users to click and purchase items in the app, which is beneficial for retail companies who are selling items, rather than services. If you’re a B2C company, Instagram can help too. A design firm could use Instagram as their digital portfolio.

 

LinkedIn. Plain and simple, LinkedIn is for B2B marketers. Whether companies are posting updates about acquisitions, finances, or are hiring, users are active on LinkedIn to make moves professionally, and not to make consumerist decisions. LinkedIn is also used to stay connected to current and previous colleagues, industry resources, and business contacts. About 61% of LinkedIn users are between 30 and 64, and they are established in their careers, are married, homeowners, have college degrees, and have the most amount of buying power. Professional in nature, decision makers are seeking the next best thing – personally and professionally – and are the target demographic for your life insurance policies or litigation services.
Before you make any marketing decisions regarding social media, you want to identify your target market and advertising strategy and consider which social media network most closely aligns with that market. Social media is not the end-all-be-all, but if you don’t utilize it, what else are you doing to be seen by your target market?

Why One Size Fits All Doesn’t Work

Our Team’s Perspective

Have you ever completed a puzzle? The feeling of snapping the last piece in place is a sigh of relief. But imagine getting down to the last couple pieces, and realizing they were lost along the way? That is exactly how it sounds to me when a business owner has an epiphany about the importance of active marketing. They either don’t have any marketing, or there is no way of measuring the effectiveness of their current marketing. That’s where Louvre Media fits into your custom business puzzle.

Man and woman hands trying to connect puzzle pieces

All puzzles are different in the same way no two businesses are the same. Marketing needs to be customized, defined, designed, delivered, and cultivated. For small and medium sized businesses, the one-size-fits all model doesn’t work, and automation becomes a hindrance rather than a perk.

Go sit down with any marketing agency about your small business’s marketing needs and they will say, “Okay, we have three packages – Package A has this, Package B has the same thing but it’s better, and Package C is our premium package which actually has what you need and is wildly overpriced for that reason.” They probably won’t say the last part there, but most likely it’s true. If they do have a package that works for your business, it probably includes tools that you won’t even use. At Louvre Media, we offer the whole package.

The whole package is designed for you, knowing that your business is unique and has different needs when compared with any other business. Even franchises are different from each other, believe it or not. My favorite part about meeting a new potential client is that I know, no matter what their needs are, I can come up with a solution and a plan that works with their goals in mind. Have a small budget? I can work with that. Don’t know what marketing is, but know you need it? Great! I can get the ball rolling to help your business compete with the big guys. I’ve bought billboards, magazine ads, newspaper flyers, and done countless newsletters, social posts, and so much more. We always say, “if we don’t do it already, we’ll learn how for our clients.”

I’ve been with Louvre Media for more than a year now and I can’t wait to keep learning! Work is a place I love to be now. Every day brings new challenges and fun ways for me help businesses grow and build a foundation. I can easily recommend Louvre Media’s marketing to any business owner because I know that it works and that I have a great team to back me up. We’re the whole package!

~ by Superstar Account Manager Adelaide

Who Needs To Leave Home To Shop Anymore?

Online shopping today continues to grow and an online store may be a solution to the capture that part of the market – which you may be losing currently.

With eBay, Amazon, Craigslist and many other places people shop online, this market continues to grow. Having an online store can compliment your existing efforts to grow your business and in some cases, help simplify it.

We spend time with our clients in understanding what they are looking for and help them in understanding everything that is involved in getting an online store up and running and how we will help with the process.

Who needs to leave thier home to shop blog

e-Commerce or e-Store

Today people are shopping and buying online. This may be an opportunity to grow your business and sell to first-time customers. You can sell your entire line or a select few. You can sell directly from your website, as well as integrate your products to be sold on other online websites like eBay, and others (such as Amazon, Google, etc). You can use your existing pricing structure or you can choose a different one online.

There are many decisions to be made when it comes to selling online. It can open new doors to deliver sales you aren’t getting today or it could make it more convenient for your existing customers. With our secure servers and software, we can help you get up and selling online quickly.
Starting and running an online store isn’t easy and takes involvement with our clients. Things we consider when running an online campaign are the following:

  1. Pricing and Inventory – Will This Match the Store
  2. Short Term and Long Term Goals – This saves money long term so double work (and time), is minimized
  3. How will the store be marketed? Is this more of a convenience for existing customers or is this a virtual or second location?
  4. Incorporation with existing software – Is this going to stand-alone or can it work with your existing software. Consideration of changes to existing software may be reviewed
  5. Set up of delivery system, packaging and shipping. Any local laws need to be understood and accounted for (flammable products, in and out of state differences, shipping challenges on larger or smaller orders.)