Sharing our thoughts on the world of today's media.

Month: July 2015

Who Needs To Leave Home To Shop Anymore?

Online shopping today continues to grow and an online store may be a solution to the capture that part of the market – which you may be losing currently.

With eBay, Amazon, Craigslist and many other places people shop online, this market continues to grow. Having an online store can compliment your existing efforts to grow your business and in some cases, help simplify it.

We spend time with our clients in understanding what they are looking for and help them in understanding everything that is involved in getting an online store up and running and how we will help with the process.

Who needs to leave thier home to shop blog

e-Commerce or e-Store

Today people are shopping and buying online. This may be an opportunity to grow your business and sell to first-time customers. You can sell your entire line or a select few. You can sell directly from your website, as well as integrate your products to be sold on other online websites like eBay, and others (such as Amazon, Google, etc). You can use your existing pricing structure or you can choose a different one online.

There are many decisions to be made when it comes to selling online. It can open new doors to deliver sales you aren’t getting today or it could make it more convenient for your existing customers. With our secure servers and software, we can help you get up and selling online quickly.
Starting and running an online store isn’t easy and takes involvement with our clients. Things we consider when running an online campaign are the following:

  1. Pricing and Inventory – Will This Match the Store
  2. Short Term and Long Term Goals – This saves money long term so double work (and time), is minimized
  3. How will the store be marketed? Is this more of a convenience for existing customers or is this a virtual or second location?
  4. Incorporation with existing software – Is this going to stand-alone or can it work with your existing software. Consideration of changes to existing software may be reviewed
  5. Set up of delivery system, packaging and shipping. Any local laws need to be understood and accounted for (flammable products, in and out of state differences, shipping challenges on larger or smaller orders.)

Is Print Advertising Right For My Business?

There are many different types of print advertising, from magazines to newspapers, from direct mail to phone books. Each have their strengths and weaknesses and may or may not be right for your business. Let’s take a look at some of these.

Print blog

Newspaper and Magazine Advertising

If your target market is reading newspapers and/or magazines, with less businesses advertising in these medias, this may be cost effective at delivering a positive ROI. Newspapers shelf life may be less than a day and your ad may or may not be seen. Magazines, similar to newspaper, are directed to a target audience with a targeted message to meet the readership of that magazine. They both tend to have a wider reach then other print medias, which may or may not be good for your business.

Direct Mail Advertising

This is and has always been about reaching the right audience at the right time with the right message. With today’s advances in technology, it is easier to identify your target market and improve the success of direct mail. People today are still looking for deals and they expect that when they are getting offers via direct mail.

Of course people may throw it out without even looking at your information. It’s a numbers game. If 1% of the offers are redeemed (bringing you new clients or encouraging existing clients to come in more often) and that drives a positive ROI, then Direct Mail may be a good thing. There are so many options today, the investment into direct mail has also gone down.

Phone Book Advertising

Pre-internet, this was the place to go if you were a consumer or business looking for a business. With multiple phone books in some areas this makes it even harder to decide if your business should be in the phone book. Like with all other print media the price has come down, the competition for the ad space is less, which in some cases, can drive a positive ROI. At a minimum, it is important that your business name can be found in the local phone book for someone who is looking for you by name (and not using the internet).